AW14 Pre AW14 Pre

An Exercise in Strength and Honesty

Following the successful campaign launched for Resort 2014, Roland Mouret and Artistic Director Sophia Neophitou-Apostolou continue the theme of ‘Real Women’ using creative influencer Tiphaine de Lussy, whom they consider to embody a strong sense of identity – a key centralised within Mouret’s Pre-Fall 2014 collection. Featuring in this season’s campaign, de Lussy delivers a sense of newness while simultaneously maintaining the brand’s DNA and familiarity.

With an emphasis on separates, Mouret’s offering gives a woman the power to create her own character by steering clear of categorized trends. The collection explores a cohesive dialogue between the outfit and the woman, a true narrative of self.

Trans-seasonal dressing is realised through the juxtaposition of heavy and lightweight materials paired in beautiful harmony. Fabrics such as double wool crepe, lightweight cashmere, tiger lace, embroidered tulle, double-faced viscose and stretch leather mixed with soft tailoring give a breath of fresh air and new attitude to the Roland Mouret Woman. This season sees the opening of volumes, producing an elongated silhouette as seen in the cocoon shapes of coats, jackets, dresses and skirts. Mouret plays with the notion of colour blocking;bright pinks and marigolds offset royal blues and oxbloods.

Pre-Fall 2014 bag, shoe and eyewear collections have been created to reflect the mood and colours of the collection. The eight-piece bag collection marks the first Pre-Fall offering and ranges from small box clutches to large totes, all carrying signature details, finished with snake, ocean blue python and oxblood pony hair. Shoes are offered in three heel heights with hard geometric shapes and sharp lines, alongside Mouret’s signature thigh high leather Reiki boot. Eyewear has evolved from previous collections to encompass a range of 11 styles including the oversized double O ‘Farrah’ style as worn by de Lussy in the campaign, continuing to embody the brand’s trademark aesthetic.