Collaborating with The Woolmark Company on an eclectic eight-piece Australian Merino wool collection exclusive to the Australian market and rolandmouret.com, Roland Mouret has decided to also collaborate with a unique fashion personality to be the face of the campaign: Nicole Warne from GaryPepperGirl.com.
Roland chooses to work with “real women” to front his campaigns, women who embody female empowerment – modern women in a man’s world. He says: “We decided to evolve our approach towards how women wear my clothes, focusing on women who enjoy being women. We were interested in the reality of a woman in her age and her own life.”
When it came to pairing with a personality that captured the essence of this exclusive collection, many names came to mind, but Nicole stood out. From humble beginnings with her e-commerce site and personal style blog, she has forged a path for herself in the fashion and digital community and elevated herself and the GaryPepperGirl brand all on her own. As a self-made woman; owning her own successful company by the age of 20 – she is admirable yet enviable, relatable yet accessible, and the fundamental modern woman.
Working together with Nicole proved to be a perfect pairing. Nicole says: “Every time I slip into one of Roland’s creations I feel empowered, confident and proud to be a woman, so I truly admire Roland’s ability to understand and celebrate the woman’s body. I’ve been a fan of his feminine yet refined aesthetic for years, so it’s an absolute honour to have the opportunity to embody the Roland Mouret woman and welcome his iconic vision to Australian shores.”
The Australian Merino Wool Collection is on sale exclusively from rolandmouret.com and Sydney and Melbourne Myer locations.